My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Creative Insight, Film, Typography
Wood Type Letterpress Is Back. No Joke.
Joker. A movie with a simply beautiful beat-up logo. Wood type letterpress is back. No joke. A book can’t be judged by its cover, just in the same way that a movie can’t be judged by its logo. Or can it? Some of the best…
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
When Pink Floyd Sang A Rainbow
Be enlightened by the Dark Side of the Moon album cover For those of you who like the Floyd, Dark Side of the Moon marked the peak of their musical success. Rolling Stone, among many others, rated it their best album ever – and most…
The Top Banana Of Album Covers
The Banana That’s Still Ripe After 50 Years. The Velvet Underground And Nico Album Cover It’s that album cover with the banana on it. If you like music it’s practically a given you’ll know what I’m referring too. After all (ok, debatable), it’s the most…
Hello Abbey Road. Goodbye Beatles.
The Beatles Most Celebrated Album Celebrates 50 Years Abbey Road Album Cover They made it the world’s most famous zebra crossing. And one of the most famous sites in London. I am, of course, referring to the Abbey Road album cover, one of the most…
The Brilliant Light of An Iconic Shell
The Sunny Rise of Light & Energy Like the climbing sun it resembles, the shell logo casts a long light down the back corridor of fossil fuel commerce during the last eleven decades. The Shell logo emerges as a primary-coloured omnipresent icon out of the…
The Meatball, The Worm & The Birth of The NASA Logo
NASA Logo One Small Step Into The Space Frontier Sometimes brands have to jump back and forth before settling on the visual aesthetic that truly reflects their identity. For the National Aeronautics and Space Administration (NASA), 1992, wasn’t too late to return to a beloved…
It All Began With Paul Rand
Master of design. Mastermind of the corporate logo. Logos come and go. If lucky, some hang around for a number of years, while others are continually updated and evolve with the times. Some are scrapped and revamped in the hope they’ll perform better next time…
Bringing AC Milan Back To Life Through A Beating Heart
A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…
Dental Marketing Services
If there’s one thing a dental practice wants more than anything, it’s a consistent stream of new patients walking in the door, while bringing in previous patients for repeat visits and rising above the competition.
Creative Insight, Film, Graphic Design
Life And Saul Of The Party
Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.
Bialetti Logo
By 1958, the Bialettis were looking for a trademark logo that could encapsulate their brand and unite the various Bialetti product lines under one iconic insignia. But what, or who, could this image be based around?