My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.
There’s no getting around the fact that Adwords is expensive. Google charges people a lot of money to use it’s Adwords platform because, frankly, they’re willing to pay it to get their advertisements in front of customers.
Competition is good for business, right? Well, the ongoing burger feud has been taken to the next level thanks to new technology. Here’s the deal, you download the Burger King app onto your smartphone. Then you go to your nearest McDonald’s and order a Whopper for a penny.
It was 20 years ago today… Well, 52 actually. Sgt. Pepper’s Lonely Hearts Club Band Album Cover 52 years ago today, Sergeant Pepper taught the band to play… And more than half a century after its release, The Beatles’ eighth studio album, Sgt. Pepper’s Lonely…
If there’s one thing that you can say about the modern business landscape, it’s that it has been almost entirely dominated by the presence of digital technology.
When you are trying to run a successful brand, there is a lot you need to think about, and it is important to make sure you are marketing as well as you can.
Ferrari. It’s more than just another Italian sports car or brand. It’s an icon. No matter if you’re cruising southern California or watching popular rap videos with very bouncy and “bootyful” ladies, you’re bound to see a sleek and stylish Ferrari at some point.