My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Pirelli Logo
A detail as simple as an elongated “P” suggested motion and speed and maybe even a subconscious ‘varoom’ sound. By forming a roof over the brand name’s other letters, the modified “P” also rendered the word “Pirelli” more visually compact and car-like.
FedEx Logo
Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.
Penguin Logo
As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”
British Rail Logo
Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.
These Google Adwords Tricks Will Double Your Conversion Rate
There’s no getting around the fact that Adwords is expensive. Google charges people a lot of money to use it’s Adwords platform because, frankly, they’re willing to pay it to get their advertisements in front of customers.
Free SEO Audit
The truth is, more than likely you’re not (and you’re probably leaving a lot of profits on the table as well). In fact, more than likely, you may know very little how SEO (Search Engine Optimization) actually works or you may be outsourcing it to another company.
Whopper Detour
Competition is good for business, right? Well, the ongoing burger feud has been taken to the next level thanks to new technology. Here’s the deal, you download the Burger King app onto your smartphone. Then you go to your nearest McDonald’s and order a Whopper for a penny.
58 Faces. The Fab Four. One Iconic Album
It was 20 years ago today… Well, 52 actually. Sgt. Pepper’s Lonely Hearts Club Band Album Cover 52 years ago today, Sergeant Pepper taught the band to play… And more than half a century after its release, The Beatles’ eighth studio album, Sgt. Pepper’s Lonely…
Creative Insight, Graphic design
Wrappers Delight
Called ‘Wrappers Delight’ you get exactly as you would expect. It is a 240 page book featuring hundreds of wrappers, packets and other marketing objected that have been carefully photographed and reproduced for your pleasure.
Can You Reach Your Customers In The Digital World?
If there’s one thing that you can say about the modern business landscape, it’s that it has been almost entirely dominated by the presence of digital technology.
Essential Marketing Hacks Your Business Needs to Know About
When you are trying to run a successful brand, there is a lot you need to think about, and it is important to make sure you are marketing as well as you can.
Ferrari Logo
Ferrari. It’s more than just another Italian sports car or brand. It’s an icon. No matter if you’re cruising southern California or watching popular rap videos with very bouncy and “bootyful” ladies, you’re bound to see a sleek and stylish Ferrari at some point.