My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
The North Face Logo
The North Face Logo I am a huge fan of logos and brands that have hidden meanings or inspirations in them. One such example is The North Face logo. This is a well-known North American brand that was founded in 1966 in the San Francisco….
New Identity For Battersea Dogs and Cats Home
One of Britain’s oldest and most renowned animal rescue centres went through a rebranding recently. Battersea was founded in 1860 and currently has cared for close to 7-thousand dogs and cats annually. The rebranding was left to the marketing firm Pentagram that first shortened the…
KFC Hot and Spicy Chicken Campaign
I’m forever paying attention to the visuals that appear in advertising. It gives me inspiration and I often find some that just blow my mind with the amount of creativity they contain. One such example is a campaign that came out of Hong Kong. The…
Netflix Sans
Netflix Sans As a Designer I spend a lot of time working with fonts. I have some personal favourites and I have some I would use just sparingly. Because fonts have a huge role to play in branding, the right choice has to take careful…
Not Juventus. Or Juve. Just ‘J’.
The sharp-edged letter J logo was launched with an ambitious plan that goes ‘beyond football’. And if you think that’s a little pompous you should see the black and white movie-trailer-style video that launches the campaign.
Snowbird Ski Resort 1 Star Review Ad
Snowbird took that review and used to as if it were a compliment about the insane ski conditions of their little piece of snow-covered rock.
LA Galaxy Announce Zlatan Ibrahimovic Signing With Full-Page Newspaper Ad
You know how the simple principle of ‘less is more’ works in marketing, right? Essentially, you are making a huge splash about something significant with a minimal amount of effort. In advertising – and print advertising, in particular – sometimes you have to been extremely…
I Love NY Logo By Milton Glaser
I Love NY Logo By Milton Glaser The year was 1977. New York City went dark. It was the result of the city power grid sustaining two lightning bolts in the evening of July 13. By the end of the night – while the city…
Playboy Logo
Simple, yet sophisticated. Dynamic, yet cute. Iconic in each and every way. That’s how I view the Playboy logo. It’s one of those highly recognisable logos that can be identified in a glance and without the assistance of wordmarks. You probably already know that the…
Mont Blanc Logo
The logo that the company uses sits at the top of each pen and has a white star-shape that apparently resembles either a snowy mountain top or a bird splat.
Lacoste Save Our Species
When Is A Crocodile Not A Crocodile? Here’s the drill. Lacoste’s iconic crocodile has moved over, given up its space so to speak, for a much bigger message. No, the croc did not sell out. It isn’t being replaced by some slick, computer-generated line art…
‘FCK’ Ad – Sometimes You Have To Play Chicken
What would you do if the single product you sell and depend solely on for your revenue stream suddenly runs out? It’s the last thing any entrepreneur ever wants to have to deal with. A loss of inventory in the supply chain can spell disaster….