Created by the clever minds at TBWA/Paris, fries tell no lies when they point you in the direction of the nearest Mickey D’s. And that’s precisely what they do, although the fries in the billboards take on the shape of bright yellow lines on an equally brightly-coloured billboard.
Competition is good for business, right? Well, the ongoing burger feud has been taken to the next level thanks to new technology. Here’s the deal, you download the Burger King app onto your smartphone. Then you go to your nearest McDonald’s and order a Whopper for a penny.
Wakino has come up with a unique way to get advertising into your face during your daily subway commute to and from work. It involves beautiful models, advertising decals and armpits.
I’ve already written about the problem UK KFC restaurants faced earlier this year when they ran out of chicken. I know, a fast food restaurant that built their brand around chicken is well, several pieces short of a bucket when the supply dries up. That…
You know how the simple principle of ‘less is more’ works in marketing, right? Essentially, you are making a huge splash about something significant with a minimal amount of effort. In advertising – and print advertising, in particular – sometimes you have to been extremely…
What would you do if the single product you sell and depend solely on for your revenue stream suddenly runs out? It’s the last thing any entrepreneur ever wants to have to deal with. A loss of inventory in the supply chain can spell disaster….
What was the first thing that came to mind when you read the words ‘Golden Arches?’ If American fast-food giant McDonald’s flashed before your eyes, then you and I are on the same page.
Wigan Little Theatre. The iconic live theatre underwent a major facelift in 1989. The stage is just 540 square feet in size, which likely explains the word ‘little’ in the facility’s name.