Toni Marino is a freelance graphic designer offering professional creative design solutions across branding, print and digital.Contact
Freelance Graphic Designer
Hello, and thank you for stopping by my website. I’m Toni Marino. I am a freelance graphic designer. I hold a BA (Hons) in Graphic Design from the University of Central Lancashire. I have a number of regular clients that I have had the pleasure of working with over the past few years. I have been able to create unique, dynamic logos, branding tools and websites for many of them.
My freelance graphic design work extends beyond just online visuals. I have designed posters and print media for clients as well. That’s because graphic design is far more than just pretty pictures. It can be the most valuable tool available to you in order to brand your product or business.
Graphic Design Services
I can advise you on how to best approach your project and the course of action to take in order to reach your marketing and promotional goals. We can discuss anything you need and I’ll be happy to offer suggestions and devise a plan along with your collaboration every step of the way. I feel success comes from joint efforts and that’s how I work. When you need something more than just another website or marketing campaign, give me a try.
Graphic Design is a lot more than just creating pictures or designs of things. It’s creating an image, an identity for you, your business, your service or your product. There really is no limit to the kinds of things that you would require a graphic designer to do for you. It is graphic design where I have most of my education – as previously mentioned, I have my degree in it from years of design school. If you were to press me for an answer, I’d likely admit that one of the most enjoyable things I do as a freelancer comes from graphic design.
I have an extensive portfolio of examples of my work. I have created logos for businesses and products; developed branding identities for services and products; and create designs that become iconic because that is where my interest lies. I see designs in everything around which fascinates and inspires me. Graphic design is something I am truly passionate about to the point where I use it wherever possible to get across ideas and thoughts. After all, that really is what marketing is all about. Using specific tools – like product logos or branding – to reach potential customers and making an impact with them.
The key to success is a design that is both eye-catching and is relevant. What I mean by that is if your business is a pet store, the logo should somehow get that across to anyone who sees it. There are several elements to consider in graphic design and they include colour, balance, message and font selection if wordmarks are part of the logo or branding. Ideally, the end result should be something that says what the business or product is with just a glance. I do a lot of research in the graphic design part of my freelance work and not only do I come across a number of truly incredible existing brands and logos, I also learn from them. In fact, I have written a blog on this very website where I look at some of the best logos in the world.
When I examine an iconic logo I can tell you what makes it so significant and why it stands out so much from the others it competes against. It is those bits of information that I carry with me into all of the projects I work on. It also helps that I have a strong imagination mixed with a creative streak. I can pool together your ideas with mine and create some incredibly dynamic designs for you to use on your products, as part of your marketing as a logo or part of your brand identity.
As you can probably tell, I get a great deal of pleasure and personal satisfaction from graphic design work. If you have a product or project that requires a visual identity that makes it stand out, why not give me a call? I’m Toni Marino and I would really enjoy hearing about your project.
Branding & Logo Design
Another key part of my freelance work I enjoy is Branding & Logo Design. For me, it is a huge part of the graphic design work I do. There is something very satisfying in creating an image – an identity – for a product or to represent a service that did not have one already. I see great branding ideas all around me and it inspires me. I think that’s probably what I like most about my freelance work…that I get to explore the freedom of creating something brand new for a client.
That doesn’t mean however, that you are not involved in the process. In fact, the opposite is true. I will work with you to flesh out concepts that may eventually lead to the development of the brand and logo that will introduce your product to the rest of the world. We will sit down and discuss your plan; I will want to know everything possible about you, your business and your product. There may be something hiding in your story that can become the main foundation for your new brand. There may be something you’ve already partially developed and you need my design help to sharpen the image and make it stand out.
In my work, I see some incredible examples of iconic brands on a regular basis. I, myself, have designed some iconic pieces of work for several high profile clients. My talents are available for your project and I look forward to creating that identifying brand that speaks to your customers and attracts new customers. I have a complete working understanding of colour selection, icon creation and word mark usage; I have worked as part of ad agencies, as an employee is marketing firms and now I am a freelancer. This combination of traits is what drives me to create powerful images for a company – I have seen the way different companies run and taken the positive aspects of each and created Toni Marino, the brand.
That is what contributes to my free-spirited approach to branding and logo design. It has to be simple. That is, complicated logos confuse the message. The branding also has to be relevant to the company or product, to make sense. There is a need to match it to the entity which it represents. Finally, the branding has to be memorable. A product name or logo that can’t be easily spoken or identified is a lot like having an unlisted telephone number – you are not going to connect with anyone. Ultimately that is your goal. With the right branding and logo design your product and business will connect with people who will become your customers.
I like to say that it is not rocket science simply because it isn’t. But you definitely need someone working on your branding who understands the science behind marketing with a strong brand – I am that guy. I’m Toni Marino and I look forward to creating your new branding and logo identity.Contact
But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’