Flexible Freelance SEO Services
Do you run a small to medium-sized business?
Are you tired of losing business to competitors or feeling as though your presence in your market is simply invisible?
In the 21st century, online visibility is the key to engaging your target market. This means leveraging Search Engine Optimisation (SEO) to ensure that when people need you, yours is the first name they see on their Search Engine Results Page (SERP). If that sounds like something your SME needs more of, maybe we should talk…
Freelance SEO Manchester
I’m Toni Marino. I’m an award-winning freelance SEO Consultant and Web Designer based in Manchester, UK. I deliver flexible, bespoke SEO solutions to businesses just like yours. I can help you to get noticed and build value in your brand from the perspective that matters most… that of your target audience.
I bring an approach that is results-based and data-driven yet creative and engaging. I’ve worked with a variety of local businesses helping them find success in the ways that they define it by designing and implementing bespoke SEO strategies in line with their needs, goals and desired outcomes.
Flexible Strategies Built Around Your Needs
Do you have your sights set on the local market or will you stop at nothing short of international domination? Do you have your sights set on success in the UK or are you trying to crack a specific overseas territory?
You may not know this, but your answer will have far-reaching implications for your SEO strategy. This is exactly why I don’t do one-size-fits-all solutions. I offer flexible, bespoke services designed to help you to achieve the outcomes that are the most meaningful to you.Contact
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Freelance SEO Manchester
Data and objectives driven
While there is, and should always be, a strong creative element to SEO it’s impossible to quantify outcomes and measure results without the right data. I work with you to develop a framework for success in line with your strategic goals. Then we look at the key analytics which will help you to measure your progress. Of course, the key to this being effective is…
Keeping you in the loop
I’m not the kind of Freelance SEO who’ll go silent after we’ve agreed on a strategy. I believe that open and reciprocal communication is the key to a successful relationship between any service provider and their clients. I’ll keep you up to date on what I’m doing with accurate and easy-to-understand reporting. I’ll share documentation with you when necessary and I’ll wait for you to sign off on any creative or strategic steps I take.
Getting to know you. Learning to understand your needs
The first step towards providing an outstanding Freelance SEO service for my clients in and around Greater Manchester is getting to know their needs and understand their goals. With that in mind, expect me to ask you a lot of questions while we’re first getting to know one another.
SEO is a broad church and while businesses and organisations of all shapes and sizes benefit from it, this multifaceted tool needs to be used in different ways to achieve the specific kind of success you’re looking for.
I’ve worked with small local businesses, non-profit organisations and larger enterprises and can tailor my approach to your exact needs. The better I know you, the better the standard of service I can offer you.
As well as asking you a lot of questions, I also conduct exhaustive research in all the areas that count, including…
Getting to know your products and services
The better I know the products and services that you offer, the more appealing I can make them appear to the markets that mean the most to you. Sometimes an outsider’s eye can call attention to a feature or benefit that is extremely valuable to your target market yet understated in your marketing materials and online content.
Understanding your industry
I’ll take the time to get to know what’s going on in your industry and your business’ place within it. I’ll take a long look at your competitors and identify areas in which your business represents a greater value prospect for the market you share. I can also help to identify areas in which they may be out-performing you and how together we can beat them at their own game.
Zeroing in on your target audience
In order to engage your target market, I take the time to understand them. I help you to create customer profiles to help you better understand what motivates their behaviour online, what their needs and desires are and how you can make yourself an irresistible prospect to them when they see you in SERPs.
Fighting for you on all fronts
SEO is a war, not a battle. It needs to be fought on a variety of fronts simultaneously. That’s why I offer a multifaceted approach encompassing a wide range of technical and creative disciplines. I bring years of experience and award-winning talent to bear when helping you to conquer your target market online.
Among the weapons in my arsenal are…
Content Auditing and Creation
It’s likely that one of your most potent weapons in the fight for online visibility is the content that’s already on your website. Because I know exactly what search engines are looking for in their quest to bring high-quality relevant content to users, I can audit and amend your content accordingly.
In can draw your attention to SEO red flags like poor quality or broken links, older themes, poor UX or a lack of mobile optimisation (responsiveness). These can cause Google to thumb its proverbial nose at otherwise perfectly fine content. I can make subtle tweaks to your content to make it more appealing and indexable to search engine crawlers.
I can also provide you with as much high quality, SEO-optimised content as you need. The kind that keeps readers on the page and builds trust and value in your brand.
Keywords make the world of SEO go round. They’re also the most important ways to get the right sets of eyes on your website and online content. I can do the keyword research to help you better understand the kind of queries people in your target audience use when looking for your products and services. The better you understand this, the easier it is to position yourself in front of prospective customers when they need you most.
Link building is, and always has been, the bread and butter of SEO – especially if you have your sights set on conquering your local market. Links from high authority, trusted sources are a veritable seal of approval for search engine crawlers. The more you have, the higher you can climb in search engine rankings.
I bring a wealth of link building strategies to the table from traditional PR to blogger outreach, editorial contributions and guest blogging. Trust me to generate the kind of links that will get you noticed.
There’s a lot that can go on behind the curtain to make your website problematic for search engine crawlers, even if all looks well in terms of your content. I have the expertise to carry out a full technical audit to identify any issues which may cause your website to be overlooked by search engines and make technical improvements on the back end that will make you more appealing.
One of the most significant of these is page load time. Long page load times can sent bounce rates skyrocketing and this in turn can cause search engines to view your online content as low-quality.
Your business doesn’t operate in a vacuum and that’s as crucial to your online presence as it is to your daily operations. I can find out which of your competitors gain the most traction with members of your target audience and ascertain what’s putting them ahead of you in SERPs. Thus armed, you we can implement specific changes that will give you the inside track.
Analytics and Reporting
You can’t be expected to walk towards your goal in the dark. That’s why I also provide accurate and up to date reporting and analytics, demonstrating the results that matter in line with your goals in plain English. As much as we in the digital world love our jargon I believe that plain speaking and transparency are infinitely more valuable in assisting my clients.
Keeping a close eye on your analytics I can ascertain whether or not our strategy is on track and adjust it accordingly.
Every client’s needs and goals are different. Every enterprise is looking for something slightly different in SEO. With a wealth of experience and a suite of technical and creative skills, I can be whatever my clients need me to be to help them achieve their goals and corner their target market.
Looking for a Freelance SEO Manchester based expert? Get in touch with me today and we can get the ball rolling.
I can’t wait to start working with you.Contact