If you have started to notice that plastic drink straws are disappearing from the places you frequent for a cold beverage, there is a good reason for that.
Greenpeace Plastic Straw Campaign
Greenpeace Campaign Breathes Life Into Animals Threatened By Plastic Straws
If you have started to notice that plastic drink straws are disappearing from the places you frequent for a cold beverage, there is a good reason for that. They are becoming as extinct as some of the wildlife they have endangered over the past several decades.
While I applaud the efforts of cities like Seattle – the first major city to ban plastic straws and utensils – and companies like Alaska Airlines and Starbucks for fazing them out, Greenpeace Canada gets my attention first. They have created an ad campaign that clearly gets to the point with a simple visual that says far more than this 500+ word blog post could.
Each of three different ads is stunning in their visual and powerful in the few words used to get their message across.
There are separate ads for a bird, a turtle and a fish. Each of these creatures is in a glass drink floating with ice cubes. Each of the animals has a plastic straw extending out of their mouths. The message on each ad says:
“Don’t suck the life from our oceans.”
Think about that for a moment.
There is no doubt in my mind that these are the most powerful seven words ever to appear in an ad campaign. What make them so powerful are the images that appear with them.
It becomes painfully obvious in just a glance that the message is fired directly at the damage that can be done by plastic drink straws. Even Burger King is jumping on board and introducing bio-degradable straws to address the situation.
Myself, personally, I prefer the lids that are designed in such a way that you don’t need a straw in order to enjoy your chosen drink. When you consider that plastic drink straws are in fact a single-use item, that means there is a whole lot of plastic ending up in our landfills and waterways. No wonder Greenpeace Canada is waving this flag to get our attention.
But the reality is that straws are not the only culprit. Greenpeace Canada says that now that they have your attention, the next step is to educate all of us on the dangers related to all kinds of throw away plastic including cutlery, drink cups and lids.
But back to the images.
I love marketing campaigns that are slick and brief. It takes some serious skill to create a message that only requires seven words to educate you on what it is trying to say. The graphic photos hammer the point home that plastic straws are hazardous to wildlife and left unchecked can truly contribute to further habitat endangerment.
This message, by the way, is not a new one. However, Greenpeace Canada accomplished giving that message a rebranding in such a way that once you see it, you won’t forget it. In my books, that spells iconic.
Do I use plastic straws?
Well, if I did, you can bet I won’t be anymore.
Thanks to Greenpeace Canada, a fish, turtle and bird have been given the voice they have always needed pleading with us to quit using their habitat as a trash can.
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