To satisfy my ongoing caffeine craving, I created a brand of coffee. Really!
There is something really special about having your own product and being able to use marketing knowledge to build that brand. This is exactly what happened with Brewup Coffee. I created the brand and did everything from marketing consultation and brand naming to designing the full range of coffee labels. The vision, the feel, the look was all my creation.
In addition to all of this, I also took care of website design and I manage the social media feeds. This is an ongoing client of mine and working so intimately with this product has taught me a lot. I have an even better grasp of what is required to build a strong, easy to remember and iconic brand. I think my close association with Brewup will help me with future clients.
My experience with Brewup has given me a better appreciation of what clients require. I can honestly say I’ve been in their shoes and I think that gives me a slight edge over other marketers. Plus, I really felt passionate about making this work which is something I see often in my clients. Plus, Brewup gives me a reason to discuss marketing plans over coffee!
“You know what they say about how sometimes the best idea is a simple one? Well, Brewup is a fine example of that. I still smile each and every time I say the name because I feel as if I actually taste a good cup of coffee I just brewed up. Thank you, Toni. You turned a simple idea into an amazing brand!”