Get Ranked. Enjoy More Free Traffic.
With over a decade of proven experience as a freelance SEO Consultant, I can help boost your search engine rankings in order to drive more traffic, more leads and more sales to your business – no matter how large or small your business may be.
By ranking for the right organic keywords related to your own business, you’ll be able to enjoy more targeted traffic, and more profitable results. I know what it takes to effectively optimise your website and help you outrank your competition.
Data-Driven SEO Company Manchester
Why not take advantage of my freelance SEO audit for your website? This audit will help reveal what’s working, what’s not working, and what needs to be improved in order to skyrocket your current search engine rankings on all the major search engines.Contact
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North West Power Washers
New super fast, mobile-friendly eCommerce website, featuring over 2,000 products for North West Power Washers.
The Forest Distillery is a unique 17th century barn, nestled 1,200ft above sea level within the beautiful Macclesfield Forest in the Peak District National Park.
SEO Agency Manchester
Obliterate Your Competition With First Page Search Rankings.
As an experienced SEO Agency in Manchester, this is the number one complaint I hear from new clients. No matter whether they’re in small or large businesses.
They’re posting to social media every day. Just like they were told too. They’re posting 2 keyword loaded blog posts a week. Just like they were told too. They’ve even made their website mobile responsive. Just like they were told too.
Yet, each week, they’re left banging their heads against the wall when they still haven’t moved past their competitors in the search rankings. Despite being guaranteed by their digital marketing agency that they’d be drowning in leads, sales and web-traffic by now. The truth is, a lot of Manchester marketing agencies are great at creating beautiful, well-designed websites and brand assets. But, when it comes to SEO, they’re usually not that good. A pretty website is nice. But it’s no use to your business if it’s not driving organic traffic. That’s where I come in.
SEO Services That Actually Get Results
They Make Promises. I Keep Them. While I’m more than capable of creating a stunning website for your business. I offer something most digital marketing agencies and Manchester SEO agencies don’t. A clinical understanding of how search engines work and how to land webpages at the top of the search results. You see, most of the “self-proclaimed” experts are still living in the “old days”. They focus all of their energy on keywords. And forget about the other 200 important SEO considerations.
Target keywords are still massively important. But, if everything else isn’t up to scratch, your website is going to stay at the bottom of the pile. Fighting for the scraps of low-converting traffic with the other Manchester businesses that haven’t figured out how to do SEO yet.
Meanwhile, your competitors – the ones who are doing everything right – are reaping all the benefits that come with sitting on that Google search top-spot throne. More traffic, more leads and more sales. I can help you dethrone your competition by using the tried and tested methods I’ve refined during a decade of experience taking clients to the top.
The difference between me and everyone else you’ve worked with? I don’t just say I’ll take you there. I actually will.
Boost Your Conversion Rate With Target Keywords Helping You Get The Right Traffic In Manchester
Keywords aren’t nearly as important for ranking as they used to be. Gone are the days when you could stuff a page with your target keyword and dropkick your competition off the top spot. But, it’s still vital that your pages are optimised for the right keywords if you want to direct traffic to your website that’s ready to convert.
While most SEO Manchester agencies will hyper-focus on “short-tail” keywords, the truth is that most people who are ready to buy will actually type in “long-tail” keywords.
This is most likely why your previous search engine optimisation efforts have failed to bring you the high-quality search traffic you’re looking for. I’ll help make sure you capture this ready-to-buy search traffic by conducting thorough “long-tail” keyword research, using industry standard tools and methods. I’ll then optimise your website for these effective keywords to ensure you can make the most of high-conversion traffic. This will guarantee your website is well set-up for long term organic search success.
The Lesser Known “Secret” To Effective SEO – Choose Me For Your SEO Marketing Strategy
Here’s a little known secret many agencies don’t tell you. Keywords account for just 10% of your overall search ranking. Backlinks, something they’ve likely never spoken to you about, account for 30%. That makes backlinks 3X more important than keywords for businesses looking to improve their rankings. The reason agencies don’t tell you this is that it can be extremely difficult to earn backlinks for your website. And that means a lot more work for them. It’s easier to focus on web design and keywords. Then hope for the best.
But each backlink – a referral from an external site to yours – acts as a vote of confidence in your website. It signals that your website is worth visiting. Since Google wants to send its users to the best websites, it rewards the websites with the most votes.
While there are many SEO Manchester agencies out there that will promise to get you more backlinks, they’ll often use what google call black-hat techniques to do it. These are forbidden methods of improving your ranking. Though this will help you get short-term results, if Google suspects foul-play, it can damage you in the long term. And they’ll likely remove your website from the results page entirely.
I’ll make sure that you earn high-quality backlinks, using white-hat methods. This will ensure your businesses online marketing doesn’t suffer from a punishing search ban, that can devastate your bottom line.
Search Engine Marketing That Drives Your Bottom Line Up – Here’s Why You Should Choose Me For Your SEO Marketing Strategy
Using my 10 years of experience as an SEO Consultant, I can guarantee a significant improvement in your businesses search rankings. That way you can capitalise on a steady stream of free traffic that’s ready to buy your products and services. Top spot traffic on Google is the most valuable traffic out there. It outperforms every other digital marketing channel there is. As soon as you clinch the top spot, you’re going to see traffic, leads and sales grow exponentially. And that means one thing for your bottom line: it’s going to start growing beyond what you ever thought was possible.
I’m currently offering a no-obligation, free SEO audit that will detail exactly why your page isn’t ranking and show you exactly what you need to do to fix it. So, if you want to begin the journey of taking your businesses website straight to the top, fill out the form below to sign-up for yours today. I’m Toni Marino, and I can’t wait to hear from you.
Digital Partner for CD manufacturing company Pure Music. They provide CD production, CD Pressing, CD Printing and CD Replication, Tree Surgeon Manchester and Tree Pruning Manchester company Bark & Branch and A1S Group who specialise in Fire Curtain and Smoke Curtain, Fire Shutters, Fire Curtains and Smoke Curtains and UK based company Foam Spray Insulation and Spray Foam Insulation.
SEO Company Manchester
How Does Search Engine Optimisation Improve Your Business?
Whether your business is located in Manchester or not, search engine optimisation improves your company’s presence on the internet. With such a huge audience available to you, the primary focus should be to make your voice heard and get your brand out into the open. In order to do this, you need to consider your outward appearance such as how your website looks and feels to use, but you also need to think about how discoverable you are.
Search engine optimisation focuses on engaging your audience so that they consider your website and your services. You have to focus on creating a website that is visible to not just people, but also search engines that make up the majority of online web sessions. In fact, around 63,000 Google searches are performed each second, leading to billions of searches each day. This is a huge audience that you could attract, but you need to be able to draw in those audiences with the right content.
Once you’ve optimised your website for search engines, you’ll start to appear higher on search results for the terms that you want to focus on. My strategies focus on improving your website’s search rankings until you are easier to discover, connecting you with your intended audience and ensuring that your voice has a chance to reach more people. The last thing you want is for your website to be digitally invisible, hence the importance of search engine optimisation.
The Importance of Organic SEO
When optimising a website for search engines, it’s vital that we focus on organic strategies instead of relying on underhanded tactics and poor-quality links. There are many SEO strategies that I absolutely cannot recommend, such as keyword stuffing and loading your pages with poor-quality links and spammy content. This is known in the industry as “black hat” SEO and it pales in comparison to white hat SEO, or organic SEO.
The purpose of SEO is to create a sustainable and long-term plan to boost your traffic and be more relatable to an engaged audience. By using black-hat SEO strategies, you risk being blacklisted by Google which prevents your website from showing up on the world’s most powerful search engine, and you also turn your website into a low-quality mess that isn’t appealing to your audience. By simply spamming keywords, poor content and irrelevant links, you’ll start to appear like a shady business that doesn’t provide value or quality to their audience.
Instead, it’s vital to focus on white hat SEO. Not only can this build an organic audience that is actually engaged, but it can also boost local SEO. For instance, a Manchester-based business will benefit from local organic SEO if they want to grow as a local business, but using black hat methods means that they’ll receive a lot of traffic that is uninterested in their product or not local to them. Organic Manchester SEO focuses on building a local audience and engaging with customers that might be further away physically but are still interested in your products and services which results in a higher conversion rate.
The Most Common SEO Services
There are countless different SEO services available, but what exactly does it entail? When you request my services, it usually falls into a number of different categories:
- Technical SEO – Ensuring that Google’s bots can find your website with no issue
- Content Writing – Empowering your content with keywords to make your website easier to find without being spammy
- Evergreen Content – Content on your website that is always going to be relevant, even several years from now
- Link Building – Outreach to websites and other local businesses to help improve your overall visibility
- Mobile SEO – Ensuring that your website experience is consistent on both desktop and mobile platforms
- Conversion Rate Optimisation (CRO) – Making the most of your regular visitors and attempting to reach a higher conversion rate
- Local Search – Making sure that your business appears in local search engine results pages, such as optimising your Manchester SEO to be more discoverable in the city
- On-Page SEO – Similar to technical SEO, ensuring that your web pages can be understood by Google by cleaning up metadata and tags
- In-Depth SEO Audit – Examining your website as it is now to provide you with a deep analysis of your current issues and how to solve them.
Our SEO audit is a comprehensive look into how your website is performing in terms of SEO. It involves a number of different examinations such as;
- How fast is your website loading?
- Are you optimised for local SEO?
- Is your local data correct?
- Is your content the right length for your audience?
- How many keywords do you rank for?
- Which keywords are you attempting to rank for?
- Are any of your inbound and outbound links broken?
- Are other websites linking to dead links on your website?
- Do all of your pages have titles and descriptions?
- Is your website optimised for mobile?
- Does your website offer simple navigation?
- Are there any security risks holding you back?
- Are your images compressed to improve load times?
These are just a few examples of how I approach optimising your website for SEO.
Why My Strategies Work
There are many different skills involved in SEO. It could be analysing websites to understanding the importance of keywords. As an experienced digital marketing expert, I’ve honed my skills and am able to aid my clients in every aspect of SEO. Whether it’s ranking locally for Manchester SEO or improving your social media presence, my strategies and understanding of SEO can drive my success rate and offer real ranking boosts for clients.
Unlike many other Manchester SEO agencies, I understand that a balance of creative work and technical SEO is important to your success, hence why I never underestimate either factor in creating an SEO-friendly website for my clients.
SEO Doesn’t Just Attract Audiences
The beauty of good SEO is that it’s not just there to attract a wider audience. There are many unique advantages to good SEO, such as being able to build trust with your audience and also connect with other websites and bloggers thanks to your quality content. My strategies help to build an organic audience instead of trying to stuff keywords and links to create something that forcefully attracts new viewers.
SEO is a lot about discoverability and converting leads into paying customers, but it’s also important to focus on all of the different aspects of good web design to nurture a positive and engaged audience. It takes a lot of patience and commitment, but it’s all about creating sustainable long-term results.
Understanding and Working With Technical SEO
One of the biggest advantages of working with me is my deep understanding of technical SEO. Whether it’s optimising image tags for search engines or making your website design adapt to the user’s device, there are many different technical factors that you need to take into consideration if you want to improve your SEO.
By working with these technical SEO concepts in mind, it’s possible to create extremely well-optimised content that can attract audiences but also be clearly visible to search engines such as Google, Bing and Yahoo. By making your website friendly to these websites and their bots, you have a much higher chance of landing on the first page of a search result, especially if you have local SEO in mind.
Location-based SEO also has technical aspects to focus on. For instance, Manchester SEO can be improved by tagging maps and images based on location, or ensuring that directories point to your business being in the area. This helps to ensure an excellent technical local SEO profile and is one of the best ways to rank up your website in addition to having valuable content.
Whether your website is new or has been around for a while, my technical SEO audit will help improve your website’s usability and visibility. Even if it means rewriting entire pages of your website, I offer a comprehensive service that will improve on all aspects of your SEO. You’ll see improved ranks on search engine results pages, you’ll notice more users coming to your website on different devices, and ultimately have a higher chance of converting viewers.
Tracking Your KPIs and ROIs
SEO is a highly technical strategy. As such, it demands that you’re using the right analytical tools to build reports which can help you organically rank your website. No matter what type of action we take, it’s important to record all of our strategies and their outcomes to help calculate our performance in relation to your investment.
I’ll provide you with all the relevant numbers and figures to show you that your investment in SEO is one that offers excellent returns. It’s all about offering transparency and communicating with my clients.
SEO Strategies I Employ
- Create a navigation structure that helps both humans and Google’s bots
- Optimising a website’s load speed
- Ensuring sitemaps are up-to-date and are being indexed and read by Google
- Identifying any hosting issues that could affect speed
- Creating white hat metadata elements
- Using long-form content that interests your audience
- Spacing keyword placement for maximum effectiveness
- Removing bloated and inefficient code to help with speed
- Using useful internal linking within the body of your site
- Building useful content assets for reference with outreach campaigns
- Working with other bloggers and websites for linking purposes
- Improving domain authority by collaborating with other websites
- Working with news agencies to publish press releases and other PR work
- Employing social media strategies and influencer marketing strategies
The Importance of Long-Form Content
Few digital marketing companies in Manchester understand the importance of long-form content. They might believe that SEO is all about the technical aspects and improving their keyword statistics, but the reality is that content is king and should be the primary focus for any kind of website that is looking to grow their audience.
Long-form content can be anything from a large blog post to a huge review or guide on specific products. Long-form content has plenty of space for keywords and optimisation to make it appealing to a search engine, but the goal is mainly to please human readers. For instance, evergreen content can last a long time and be a useful resource or reference for people in the future. Similarly, a large review can still be relevant if it’s constantly updated.
Long-form content helps to grow your website’s presence not just because it’s loaded with keywords or because it’s good for technical SEO. In fact, it’s all about creating something that your users can engage with so that they’re compelled to share it and reference it in the future.
Here are some of the proven benefits of long-form content for marketers:
- Offer your readers more value and encourage them to re-visit your site in the future
- Drastically improves social media sharing, thus helping it reach a much wider audience
- Be more attractive to search engines like Google that rank high-quality long-form content
- Boost conversion rates thanks to multiple CTAs for your readers
- Improve your domain authority by becoming a major source of information
- Create more opportunities for outreach and effective link building
Of course, most of your competitors will also be attempting to improve their visibility with the help of long-form content. However, there are always going to be niche opportunities–gaps in content that you can help fill and reach a larger audience.
Content is truly a powerful force when used correctly, which is why I value it so highly even compared to technical SEO. Since it’s a way to naturally grow your audience and improve your search rankings, content creation should be a priority for your business no matter what industry you’re in.
Why Work With Toni Marino
With my proven track record of success, I’m arguably one of the most qualified Manchester SEO services around. Having worked with countless local businesses such as Tree Surgeon Manchester, Tree Pruning Manchester, A1S Group and Shabby Chic Furniture, I’m confident that I can help you improve your SEO with a mix of different content styles.
Working with me means that you’ll have a multi-disciplined professional on your side. Be it effective web design or understanding the technical aspects of SEO, I’ll help you forge a path to that coveted number one spot on a Google search result.
Find Out If My SEO Services Can Help You
Having worked with both large and small businesses alike, I’ve built a lot of experience working in different-paced environments and helping companies reach their specific goals. Whether you’re in need of a leader to help manage your existing marketing team or if you’re a small business looking to reach a wider audience, I’m always prepared and willing to help businesses of any size.
Simply get in touch with me today to find out if my services are suitable for your needs, or if I’ll be a good fit in your teams. With my innovative ideas, technical skills and design prowess, I’ll be able to bolster your business’s authority and online presence. However, I also focus on building trust with my clients, going beyond what other Manchester SEO services do to offer you a comprehensive and customised service.
The SEO Campaign Process
To give you a better understanding of how my services work, I’ve put together a detailed description of the steps that we’ll go through to improve your website’s search ranking and make your business more visible.
In order to create a potent search engine optimisation campaign, an SEO audit of your website is needed. However, we’ll also be researching other websites, such as from your competition, to understand what they’re doing and how you can grow past their level. This may involve keyword research and identifying phrases that make your website easier to find.
My research will also include an analysis of the social media landscape regarding your target audience. This can involve looking at what trends are building up to see if you can take advantage of them on your website. We’ll also be covering local Manchester SEO if your business is in the area, but we can also cover other location-based SEO concerns if needed.
Next, we’ll look at how we can improve your website so that it’s easier to find by Google. We also need to ensure that navigating through your website is easy for search robots, such as checking your sitemap to ensure everything is up to date. This is the most time-consuming aspect of optimising your website for search engines, but it’s also one of the most important as it’s the sole reason why Google is able to search and list your website on its results.
By taking our audit and research into consideration, we can ensure that your website ranks highly among your competition and is visible by focusing on the technical side of SEO. Whether it’s dealing with broken links, tagging images, conversion tracking, local Manchester SEO factors or even optimising your website for mobile devices, we’ll provide a comprehensive approach to technical SEO.
As we’ve explained, content is king when it comes to SEO and having amazing content will be one of the easiest ways to improve your search rankings. Content and SEO go hand-in-hand thanks to the ability to add lots of keywords and phrases, but it’s also a great way to engage your audience and start conversations. These will make your website more shareable since you’ll have more content to spread around the internet, resulting in a lot of excellent opportunities to grow your visibility.
Content can help in a number of ways but it’s important to make it relevant to your website. You’ll also need it to be written expertly, ensuring that there are no obvious grammar or spelling mistakes and that it flows well enough for your viewers to enjoy reading. We’ll also be creating evergreen content that can live on your website for a long time, helping it grow in popularity and eventually becoming a reference that many people use.
Link Building Manchester
Link building is one of the most effective ways to reach a wider audience, especially if you’re a relatively new or small business. Building links can have a bad reputation if you’re just spamming links or partnering with websites that don’t have high domain authority. Luckily, my link building and outreach services focus on organic growth methods. This is achieved by working with other similar-minded webmasters that value organic growth over black hat SEO strategies.
Our goal with building links is to encourage other blog owners and webmasters to point to the quality content on your website, but it also gives you more content to share and link on your own website. There are many ways to take advantage of link building, but it has to be done correctly in order for it to improve your SEO.
Establishing a Transparent Workflow
I can help your website climb up Google’s search rankings with ease, but one of the most important things that separate me from other Manchester SEO agencies is how much I value transparency in the workflow. With so many considerations and factors that can change the way we approach SEO, it’s important to establish a workflow that is suitable for your business.
It’s also crucial that I establish a transparency workflow, explaining everything to you as it happens and giving you full access to the strategy, the content created as a result of it, and any other controllable aspects that have an effect on your Google rankings. The goal is to give my clients a better understanding of how their search rankings are being improved but also give them the power to make decisions if needed.
Lastly, it’s vital that I provide monthly SEO reports to help my clients understand where they are financially, how much return they’re getting on their investment and areas that they can optimise further with a higher budget. I make sure that my SEO reports are easy on the eyes, including plenty of images to help visually represent the data instead of throwing rows of statistics at you.
Because my SEO services involve working closely with my clients, I value transparency in all stages of the process. Whether it’s showing you the exact strategies I’ll be using to improve your search rankings or giving you a better understanding of your return on investment, these are important elements to help build a better relationship with my clients.
Frequently Asked Questions About SEO
How Does SEO Work?
Search engine optimisation revolves around the way that search engines work. The goal of a search engine is to send their users to the most relevant, high-quality website for that specific search term. SEO focuses on building a quality experience for users by essentially filling criteria that search engines use to determine what a quality website is. In the past, this usually meant something simple such as keywords and how many other websites link to your page. Nowadays, there are many more factors that go into determining your website’s ranking.
Do Landing Pages Help?
They can, but only when optimised and created correctly. Landing pages tend to have very little content and are used by businesses that create different pages for local services. This can be a good approach for local SEO, but it’s no more effective than a well-optimised service page.
Do Images Need to be Optimised?
Yes. Images should be compressed to ensure that they load fast even on slow connections or mobile devices. This will greatly improve website loading times especially if you are using large images.
What’s a Good Number of Keywords to Use?
There are many Manchester SEO companies that focus solely on keywords, but the reality is that it depends on the length of your content, the purpose of your website and what the keywords are. Therefore, the focus shouldn’t be on including a certain number of keywords, but rather creating high-quality content that revolves around the keyword subject
How Do I Improve On-Page SEO?
There are a couple of simple tips to help improve your on-page SEO. For starters, make sure nothing is being spammed. Don’t repeat the same phrases and keywords over and over and make sure they sound natural when included in your content. You should also focus on titles, especially if you’re selling products. This will help make it easier for people to see what you offer through a search result.
Can Social Media Help With SEO?
Digital marketing usually involves well-rounded strategies that include the use of social media. The key is to create as much online visibility as possible while also engaging with your audience, giving them content that is worthy of being shared. Social media marketing can mean paying for advertising space or influencers to talk about your products and services, but it can also be generated naturally by engaging with your audience.
How Can I Create Long-Form Content for My Website?
In most cases, you can seek the services of a writer to help you plan and write effective content for your website. However, we would first suggest planning your content and having a thorough plan so that the writer has a clear picture of what they need to be doing. Keep in mind that a writer will likely not understand the context of your website or what it offers, so explaining as much as possible will help ensure that you have excellent content for your website.
If you prefer to do it on your own, then it’s important to focus on a couple of key phrases or words and base your content on it. This will help make it relevant to your website and improve the visibility of both the content and your website.
Is Writing Meta Description Important?
Yes and no. While meta descriptions can be useful when someone searches for your website, it’s important to write them organically instead of trying to fit in too many keywords. We suggest that you write a relevant meta description to fit your website, but don’t try to optimise it too much as your time can be better spent on other things.
How Can I Improve Page Loading Times?
There are several ways to do this without sounding too complicated. For starters, make sure that there are no videos or heavy web content playing on your website. This means getting rid of auto-playing videos and switching away from web-based apps that aren’t serving a purpose. Secondly, make sure you’re optimising your images by running them through an image file optimiser. This is especially important if you’re running a website with lots of different visuals.
Free SEO Audit
To get started, simply reach out to me here. Once you contact me and let me know more about what your website or online businesses is, I can then give you several SEO Audit options for you to consider.