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SEO – Search Engine Optimization

What is SEO?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. I believe these principles go hand-in-hand.

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Technical SEO

SEO | Technical Search Engine Optimisation

I have spent years learning what makes the search engines tick. Whether you’re looking to improve your overall organic search rankings or looking to optimise your website to improve your conversion rate – I will develop the best strategy for you.

Search Engine Optimisation

My technical SEO service ensures that your website is set up to meet the search engine guidelines and adheres to any changes there may be to Google’s algorithm in the future. Our ongoing service will allow your site to reach its full potential within the search engines, maximising the amount of traffic sent to your website.

By combining SEO with creative content marketing and digital PR your website will be more agile and user-friendly, improving overall usability. This will enrich the customer journey, helping to engage users, decreasing your website bounce rate and increasing overall conversion.

My Core Search Engine Optimisation Services
  • Technical website audit and competitor analysis
  • On and offsite optimisation (inc. mobile)
  • Online listing set-up & management
  • Backlink analysis
  • Keyword research
  • Reporting & analysis
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