The design studio is Phenomena. The project was at Torta Da Vila Restaurant in Sao Paulo, Brazil. The job entailed expanding on the existing space to form a ‘new look’ and developing an updated visual and spatial brand.
Phenomena Does Phenomenal Work In Green and Grey
Torta Da Vila Restaurant in Sao Paulo
The design studio is Phenomena. The project was at Torta Da Vila Restaurant in Sao Paulo, Brazil. The job entailed expanding on the existing space to form a ‘new look’ and developing an updated visual and spatial brand. The ultimate goal was to turn the restaurant into a recognisable location that could easily be replicated for future locations.
The result was a colour-infused, minimal design that is contemporary but also memorable.
How did they do it?
The phenomena behind Phenomena rested with the existing pie logo. The colours and forms from the logo were extracted and used to develop the new concept. For example, the green and grey colours already in use were kept and the pie logo formed the foundation of the reboot.
Walls and floors were painted so exterior and interior spaces were easy to identify. The minimal approach came from only painting the bottom half of the walls with the main colours and the top halves in white. This created a visual that causes the eyes to run across numerous spaces.
Add to this some phenomenal eye-catching architectural menu items like hollow concrete blocks in the façade, elongated light fixtures, and a thin green steel counter, and you begin to see what was meant by spatial branding.
Oh, the stairs are also half painted with colour changes mid-step.
The architects who worked on this project, Luis Felipe Curtolo and Rodrigo de Moura, created a simple update that is easy on the eyes and relaxing to the mind.
And the food is also phenomenal.
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